BRAND COMFORT COLORS

This “Reel Great Dad” design is a fun, laid-back nod to dads who’d rather be out on the water. Featuring a detailed bass graphic paired with bold retro-style lettering, it brings together that classic fishing vibe with a playful pun that customers instantly connect with. The warm, vintage-inspired color palette gives it that easygoing, worn-in feel that fits right into everyday casual style.

It’s the kind of design that feels personal without trying too hard—perfect for Father’s Day drops, outdoor-themed collections, or year-round gifting for fishing-loving dads. Whether your customers are shopping for a weekend angler or a dad who lives for lake days, this one hits that sweet spot between humor and lifestyle. It’s approachable, giftable, and has that effortless appeal that makes it easy to sell.

CC1717 White

6.1 oz./yd² (US), 10 oz/L yd (CA), 100% ring-spun cotton, 30 singles

• Garment-dyed for that lived in feel and almost no shrinkage at home.
• Soft ring-spun cotton fabric with 100% cotton threads
• Relaxed fit
• Topstitched, classic width, rib collar
• Shoulder to shoulder twill tape
• Signature twill label