BRAND COMFORT COLORS

This design brings humor and personality front and center with a laid-back, country-inspired twist. Featuring a grumpy, unimpressed fish rocking a cowboy hat, it perfectly captures that “been there, done that” attitude with a playful edge. The bold linework and earthy tones give it a rugged, outdoorsy feel, while the script-style phrase adds just the right amount of sass and humor.

It’s the kind of design that instantly connects with fishing lovers, lake-goers, and anyone who appreciates a good laugh with a little southern attitude mixed in. The character-driven artwork makes it stand out from typical fishing graphics, giving small shop owners something fresh and conversation-starting to offer. Whether it’s for weekend trips, dad gifts, or just everyday wear, this one has that easygoing, relatable charm customers gravitate toward.

CC1717 Espresso

6.1 oz./yd² (US), 10 oz/L yd (CA), 100% ring-spun cotton, 30 singles

• Garment-dyed for that lived in feel and almost no shrinkage at home.
• Soft ring-spun cotton fabric with 100% cotton threads
• Relaxed fit
• Topstitched, classic width, rib collar
• Shoulder to shoulder twill tape
• Signature twill label