BRAND COMFORT COLORS

This design leans into that classic, rugged Americana feel with a bold “Reel American” statement that instantly connects with fishing enthusiasts and laid-back outdoor lifestyles. Featuring detailed fishing reels styled in red, white, and blue tones, the artwork brings together vintage-inspired linework with a strong patriotic edge. The “Built in the USA” tagline ties it all together, giving it that timeless, hardworking, all-American vibe that resonates with customers who love both country roots and time on the water.

It’s the kind of design that feels right at home from the lake to backyard cookouts—perfect for Father’s Day, summer weekends, or anyone who takes pride in their American lifestyle and a good day of fishing. The bold composition and clean layout make it an easy standout piece that appeals to a wide range of customers, especially those shopping for dads, outdoorsmen, and patriotic collections.

CC1717 Pepper

6.1 oz./yd² (US), 10 oz/L yd (CA), 100% ring-spun cotton, 30 singles

• Garment-dyed for that lived in feel and almost no shrinkage at home.
• Soft ring-spun cotton fabric with 100% cotton threads
• Relaxed fit
• Topstitched, classic width, rib collar
• Shoulder to shoulder twill tape
• Signature twill label